ingredients

Transparency
is Consumers’ Rights

Ingredient Rule

  • We do not use toxic chemicals that can be harmful to people.
  • We source alternative effective plant-based, biodegradable ingredients to preserve and prevent problems of foaming rivers due to lower biodegradability of surfactants such as LAS and SLS which is widely used in the market

Packaging Rule

  • We use resusable and 100% recyclable PET Bottle which is one of the best approach to saving our environment.

Colorant Rule

  • We do not use Colorant. There are NO DYE in our products.

Scent Rule

  • We use natural essential oil blended with non-harmful fragrances which yield the most favorable scents for our products. We strictly prohibit any harmful ingredients in our fragrances such as Phthalates, Styrene and other prohibited ingredients. Everything we use is in accordance with International Fragrance Association (IFRA)*.

*REF. https://ifrafragrance.org/home

Formula Rule

  • We use high performance natural surfactants at higher than normal concentration to reduce amount per wash loads for long-lasting usage.

Our Ingredients

Aqua

Function : Diluent
Sources : Water
Biodegradability : Biodegradable

  • Toxicity
  • Irritants
  • Safety

SLES (Certified Plant-
based)

Function : Effective surfactant
Sources : Naturally derived from Palm and Coconut (No Petrochemicals)
Biodegradability : Readily Biodegradable

  • Toxicity LOW
  • Irritants LOW
  • Safety

MES (Plant-based and RSPO Certified)

Function : Superior detergency surfactant
Sources : Naturally derived from Palm – certified by Roundtable on Sustainable Palm Oil (RSPO), Renewable and Co2 Neutral.
Biodegradability : Biodegradable

  • Toxicity LOW
  • Irritants LOW
  • Safety

Citric Acid (from
Lemon)

Function : Helps with stain removal, Inhibits bacterial growth
Sources : Naturally Derived from Lemon
Biodegradability : Biodegradable

  • Toxicity
  • Irritants LOW
  • Safety

Glycerin (Natural)

Function : Moisterizer
Sources : Naturally Derived
Biodegradability : Biodegradable

  • Toxicity
  • Irritants LOW
  • Safety

Vitamin E (Natural)

Function : Moisterizer, Skin Healer
Sources : Naturally Derived
Biodegradability : Biodegradable

  • Toxicity
  • Irritants
  • Safety

Natural Essential Oil Blend (IFRA Approved)

Function : Scent

Sources :
Natural Essential Oil & IFRA Approved Fragrance

Biodegradability : –

  • Toxicity LOW
  • Irritants LOW
  • Safety

Food-grade
Biodegradable
Preservatives

Function : Preservatives, Anti bacteria
Sources : Synthethic, Used at very low concentration.
Biodegradability : –

  • Toxicity LOW
  • Irritants LOW
  • Safety